Join us for this exceptional education opportunity of collaboration.
Make User-Generated Video Your Advocacy Superpower
Turn Member Voices into Influence
The most powerful advocacy tool isn’t another email—it’s your members. User-generated video can cut through the noise, mobilize supporters, and influence policymakers in a way that traditional advocacy tactics can’t.
Join this fast-paced, practical session to discover how associations are leveraging video storytelling to drive action, engage lawmakers, and strengthen member engagement. Walk away with proven strategies to turn member voices into an advocacy force.
Key Takeaways:
✅ Why user-generated video is a game-changer for advocacy
✅ How to mobilize and empower members to create compelling videos
✅ Best practices for distributing video content to maximize impact
✅ Simple tools and tactics to integrate video into your advocacy strategy
About our Speaker:
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Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that works with associations to automate the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman taught marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.