Join us for this exceptional education opportunity of collaboration.
Content with Purpose: Aligning Your Brand and Marketing Strategy
A strong brand is the foundation of effective marketing, but how do you ensure your content is aligned? This session will break down the essentials of branding and show you how to integrate it into your content marketing strategy. Learn how to create cohesive messaging, maintain visual consistency, and craft content that strengthens your brand, builds trust, and engages your audience.
Lidia Varesco Racoma, Brand Strategist & Marketing Designer
Lidia Varesco Design
About our Speaker:
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Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations to make a change through strategic branding and marketing design. She is a blogger, speaker and coach and leads branding, design and creative marketing workshops, courses and masterminds for nonprofits, associations, and social entrepreneurs worldwide. Lidia was featured in GDUSA's 2024 Responsible Designers issue for using graphic design to create positive change. Lidia Varesco Design is a certified woman-owned business and will celebrate 25 years in business in November 2025.
https://www.linkedin.com/in/lsvdesign/
AzSAE is a CAE Approved Provider. The program(s) offered meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.
Hour: 1.0